In the past there was a negative stigma towards female athletes because society believed by playing sports the female athletes lost their femininity, causing them to be seen as masculine.
They receive a tremendous more amount of media attention than female athletes. Young boys grow up watching television bombarded with heroic images of male athletes. When male athletes receive media attention, such coverage is primarily focused on their skills and performance. When female athletes receive media attention, the media is much more likely to focus on their physical attractiveness or non-sport-related activities.
Maria Sharapova, a tennis player who receives more media attention about her looks rather than her athletic ability. Research has shown that commentators rarely report on Sharapova without also commenting on her appearance. So when is this going to change? Money follows the exposure and attention.
Tennis player Maria Sharapova, ruled as the top-earning female athlete. Amy Acuff Marion Jones demonstrates under reporting at its finest.
Prior to the Sydney Olympic Games she planned on winning five gold medals. She declared it a certainty. This look can be viewed as being unfeminine.
Acuff is 6ft 2in, blonde, part-time model, and a high jumper. Instead she said she wanted to work on the Sports Illustrated swimsuit edition: Where does Title IX play into all of this?
In almost every aspect: Similarly, the number of girls in high school sports has grown fromto 3. Flannery Female athletes and the Olympics The Olympics are a worldwide event, yet there are a lot of issues within the media concerning the presentation and portrayal of female athletes.
First off, simply said male athletes receive more media attention during the games. This includes television, online, print, and Sports Illustrated. The Olympics also offer a variety of sports telecast. But when females are chosen for the cover they are usually feminized or sexualized. Now, roughly 10 percent of the sports media industry is comprised of women.
Evidence concludes that women in the field have experienced poor treatment because of their gender. In September of an incident occurred in which the NFL investigated the behavior of Jets players upon reports of harassment of Ines Sainz reporter.
It was also reported that players made sexually suggestive comments about Sainz in the locker room.Women are deprived because of inequitable access to sports facilities and limited opportunities to participate in sports (Bailey et al ).
There is limited support in terms of funding and media coverage for womens’ sport (Parliamentary Committee Council of Europe, ). How Women Are Portrayed in Media: Do You See Progress? By Caroline Turner Has the way women are represented in media (movies, television shows, ads, newscasts, and talk shows) improved in the last.
Despite the prolific advancement of women sports and female athletes and the potential for strong women to be positive role models, the portrayal of these athletes in the media has been subjected to objectification and invisibility compared to male athletes or men's sports.
Higgs, Weiller & Martin () suggest that sports media can influence how people view sports participation, and that certain aspects of female sport are emphasised while other aspects are ignored.
This effectively manipulates how spectators view women’s sport. The Women's Media Center released its third annual Status of Women in the U.S.
Media report today, and if you've been paying any attention to gender imbalances across print, broadcast and online. Although more and more women are competing in sports at the high school, college, and professional levels, there is still a misrepresentation by the media in regards to coverage, highlight shows, magazine covers, and descriptors describing the athletes.