All credits are to PCMK.
Assigned Staff Position Description: The Director, Marketing and Communications is responsible for stewarding the institutional branding and communications to achieve mission clarity with our students and prospective students and our donor and church community.
This stewardship includes partnering with operational areas in the creation and production of marketing and communication materials to achieve one voice for the college, including the College website. Monitor operational activities to meet goals, ethics and guidelines, and to ensure compliance with state and federal regulations, and accreditation standards.
Assumes leadership in the development, implementation of plans, goals and objectives to facilitate the changes in policies, procedures and processes for continual quality improvement. Provides leadership in developing and coordinating the public relations, public information and marketing efforts to enhance the image and community awareness and support of the College.
Develops brand and standards metrics to assess results of strategies, penetration, capture and success rates. Ensures that the CBS distinctives are consistent in all publications and online communications. Managers the College website and works with content contributors to effectively present the CBS brand and to accomplish the implementation of innovative online marketing concepts.
Manages the CBS Media. Manages the writing, editing and distribution of news releases and public service announcements. Manages the design and composing of brochures, press kits and other promotional materials at both the College level as well as for specific student and donor campaigns.
Assists faculty and staff with marketing of special events. Provides technical expertise in Marketing Communications including developing and implementing prospect inquiry lead tracking systems.
Prepares reports on the successes and failures of individual campaigns upon completion of each undertaking. Performs related duties as required. A demonstrated history of managing personnel and to working independently as well as within collaborative environments.
Experience with web development, publications, e-communications, branding and marketing research and outcomes techniques and practices. Be a committed Christian and in good standing with a local church.
Be in complete agreement with the doctrinal position of the college and able to sign its doctrinal statement without reservation.
Ability to collect, analyze and effectively use qualitative and quantitative marketing data. Ability to provide information in a variety of formats and media to promote the College to various individuals and entities from diverse backgrounds. Ability to lead, manage and work alongside staff and volunteers from diverse backgrounds in a team oriented environment.
Excellent oral and written communication skills, including an ability to develop and make presentations to potential donors. Ability to work with and influence others to achieve operational requirements.
Ability to work cooperatively as a member of a team. Ability to manage information system solutions and expansions to support the delivery of high quality and cost efficient services and communications. Ability to manage multiple projects simultaneously while achieving goals and objectives.
Ability to work effectively under pressure and meet deadlines. Ability to assess problems, identify appropriate actions and communicate solutions to management, staff and student customers.
Ability to present information in individual, group and public settings. Excellent writing, speaking and interpersonal skills. Proficiency using Microsoft Word, Excel and Outlook.T E RF Position on Trans Healthcare.
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The Difference. Our biblically-based, accredited college degree means that Bible and theology is at least 25% of your accredited coursework.
Moreover, your general studies courses (history, science, etc.) and electives have God’s word as the basis for your classroom or online experience, your assignments, and your interaction with classmates and professors.
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